This morning, I was surprised to discover that Mozambique’s government had told private mobile phone companies to shut off text messaging services after discovering that rioters were using texts to mobilize. While it certainly stopped the rioters from communicating, it froze crucial communication for the people who may have found themselves in danger at the riot.
Scott Case: That’s kind of the DNA of Malaria No More—it’s all about looking at a major social issue, specifically ending malaria deaths, from a business point of view, and we have taken that approach from the very beginning. How do you use the power of marketing and communications to make the case to Americans and others in the developed world that this is a big issue? And that, more important, we can do something about it and we can ultimately empower African families to protect themselves from something that is killing their children at the pace of 3,000 every day.