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The World Malaria Day “End Malaria” campaign was announced as a finalist in the OMMA Awards in the Charity/Non-Profit category, under the leadersh

Beginning today, MNM, the Case Foundation and Twitter are launching “End Malaria,” to activate tweets to help end malaria deaths. Mosquito nets save lives, and now, so do tweets!

Ever heard “the apple doesn’t fall far from the tree?” We interpreted the old saying to mean that all blood-sucking creatures that fly and kill originated from the same vein, and twisted that into a contest for Twilight tickets.

Scott Case: That’s kind of the DNA of Malaria No More—it’s all about looking at a major social issue, specifically ending malaria deaths, from a business point of view, and we have taken that approach from the very beginning. How do you use the power of marketing and communications to make the case to Americans and others in the developed world that this is a big issue? And that, more important, we can do something about it and we can ultimately empower African families to protect themselves from something that is killing their children at the pace of 3,000 every day.

On April 25th the Twitter community came together to get the word out about World Malaria Day. We are honored and inspired by you all. Here is a special note of thanks from all of us.